Every brand says they’re “built different.”
Every brand says they’re “built different.”
Every brand says they’re “built different.” We actually are. Mostly because we didn’t wait for permission or an instruction manual. No filters. No fluff. Just the dirt, the steel, the soundtrack and the slightly unhinged humans who thought, “Yeah, let’s build this thing ourselves."
Meet the farm.
Where it all starts.
Meet the farm.
Where it all starts.
Ever wonder what it’d be like to fly over a cannabis farm … in a DeLorean? Great Scott … you’re about to. Welcome to one of our Northern Michigan farms. Yes, it’s beautiful. Yes, it’s real. This isn’t just a farm. It’s a time-travel scavenger hunt. Zoom in and see if you can spot the hidden throwbacks. We’re growing the future while lovingly laughing at the past. Great Scott, we’re high on history.
Meet the fam.
Who’s riding with us.
Meet the fam.
Who’s riding with us.
Travis Hermiz
Owner
Go-to road trip song? “Success” - Berner
Who rides shotgun (dead or alive)? Notorious B.I.G., listen to him rap the whole way.
Road trip snack of choice? Trail mix.
What’s always in your cup holder? Red Bull.
Song you ban from the car? "We dem Boyz."
Favorite road trip destination? Arizona.
Biggest detour you’ve taken in life? No comment.
Road trip. 2 a.m. Hunger strikes. What’s the go-to? Gas station beef jerky.
Nick Hermiz
Owner
Go-to road trip song? “Country Grammar” - Nelly.
Who rides shotgun (dead or alive)? John Daly.
Road trip snack of choice? Beef Beef jerky and sunflower seeds.
What’s always in your cup holder? Water and espresso.
Song you ban from the car? Anything Taylor Swift.
Favorite road trip destination? Chicago.
Biggest detour you’ve taken in life? Dropping out of college and betting on myself.
Road trip. 2 a.m. Hunger strikes. What’s the go-to? Wendy’s.
Patrick Jirjees
Owner
Go-to road trip song? “Notorious Thugs” - The Notorious B.I.G.
Who rides shotgun (dead or alive)? Alan Watts.
Road trip snack of choice? Beef jerky.
What’s always in your cup holder? Vape.
Song you ban from the car? Any sad song.
Favorite road trip destination? New York.
Biggest detour you’ve taken in life? This.
Road trip. 2 a.m. Hunger strikes. What’s the go-to? McDonald's.
Jess Savaya
Chief Operations Officer
Go-to road trip song? “Let’s Ride” - The Notorious B.I.G.
Who rides shotgun (dead or alive)? Me.
Road trip snack of choice? Sunflower seeds.
What’s always in your cup holder? Sparkling water.
Song you ban from the car? Today’s rap.
Favorite road trip destination? Traverse City.
Biggest detour you’ve taken in life? Leaving the telecommunications industry and joining the cannabis space.
Road trip. 2 a.m. Hunger strikes. What’s the go-to? Taco Bell.
Dallas Henry
Chief Creative Officer
Go-to road trip song? “Radioactive” - Imagine Dragons.
Who rides shotgun (dead or alive)? Anthony Bourdain.
Road trip snack and beverage of choice? Celsius and a Snickers bar. Rocket fuel and self-care.
What’s always in your cup holder? A Yeti cup I swear I’m bringing in today. For real. I’m a liar.
Song you ban from the car? ”Shake it off” - Taylor Swift.
Favorite road trip destination? Where the beer flows like wine and people instinctively flock like the salmon of Capistrano.
Biggest detour you’ve taken in life? Moving to Detroit, Michigan. The detour that became home.
Road trip. 2 a.m. Hunger strikes. What’s the go-to? Del Taco.
Rachel Reed
Sales Director
Go-to road trip song? “Part of My Life” - Collie Buddz.
Who rides shotgun (dead or alive)? Aristotle.
Road trip snack of choice? Peanut M&M’s. Shareable size, but I don’t share.
What’s always in your cup holder? Sugar-free Red Bull (you can take the girl out of Red Bull, but you can never take the Red Bull out of the girl).
Song you ban from the car? Anything from Imagine Dragons, unless Dallas is in the car.
Favorite road trip destination? Florida.
Biggest detour you’ve taken in life? I lost my passport in the mountains of China. Lesson learned: the universe will always take care of you.
Road trip. 2 a.m. Hunger strikes. What’s the go-to? Ranch dressing with a side of chicken fingers.
Nanwa Dabish
Financial Controller
Go-to road trip song? "Got money" - Lil Wayne
Who rides shotgun (dead or alive)? TT (IYKYK).
Road trip snack of choice? Sour Patch Watermelon.
What’s always in your cup holder? Diet Coke.
Song you ban from the car? No song is ever banned. Music is life.
Favorite road trip destination? The shortest ride that leads to the first beach.
Biggest detour you’ve taken in life? Going to work every morning … That's why I'm never on time.
Road trip. 2 a.m. Hunger strikes. What’s the go-to? Taco Bell.
Jim Daugerty
Head Grower
Go-to road trip song? "Let it Ride" - Cal Scruby.
Who rides shotgun (dead or alive)? My dog, Scythe.
Road trip snack of choice? Pistachios.
What’s always in your cup holder? My cup holder is committed to self-care.
Song you ban from the car? Anything country.
Favorite road trip destination? Anywhere there is sand.
Biggest detour you’ve taken in life? NSFW.
Road trip. 2 a.m. Hunger strikes. What’s the go-to? Chicken taco from Taco Bell.
Stephen Douglas
Director of Processing
Go-to road trip song? "Broccoli" - Dram feat. Lil Yachty.
Who rides shotgun (dead or alive)? Harland Williams.
Road trip snack of choice? Pistachios.
What’s always in your cup holder? Black coffee.
Song you ban from the car? Anything country music.
Favorite road trip destination? Highway 1, California.
Biggest detour you’ve taken in life? Taking a chance in the cannabis industry eight years ago.
Road trip. 2 a.m. Hunger strikes. What’s the go-to? Waffle House.
Leah Thompson
Chaos Coordinator
Go-to road trip song? "Save Your Tears" - The Weeknd & Ariana Grande.
Who rides shotgun (dead or alive)? My dog, Sosa.
Road trip snack of choice? Hello Panda cookies.
What’s always in your cup holder? Loose change.
Song you ban from the car? "Shake It Off" - Taylor Swift.
Favorite road trip destination? Chicago.
Biggest detour you’ve taken in life? Moving to Michigan.
Road trip. 2 a.m. Hunger strikes. What’s the go-to? Taco Bell.
Christian Towell
The Enforcer
Go-to road trip song? "Lake of Fire" - Nirvana.
Who rides shotgun (dead or alive)? Nicolas Cage.
Road trip snack of choice? Gummy worms.
What’s always in your cup holder? Water.
Song you ban from the car? Cardi B. All of Cardi B.
Favorite road trip destination? The UP.
Biggest detour you’ve taken in life? Sorry, I missed the exit. Still driving. Come back to me on this.
Road trip. 2 a.m. Hunger strikes. What’s the go-to? I'm making a steak.
Chad Olson
Senior Director of Design
Go-to road trip song? Anything Johnny Cash.
Who rides shotgun (dead or alive)? Springsteen—but early Springsteen.
Road trip snack of choice? Big Mac.
What’s always in your cup holder? 2,000mg fluorescent green energy drink.
Song you ban from the car? "Pink Pony Club."
Favorite road trip destination? The Olson Pond in Iowa.
Biggest detour you’ve taken in life? Becoming a parent. I had no idea how rewarding it would be to have these kiddos in my life.
Road trip. 2 a.m. Hunger strikes. What’s the go-to? McDonald’s.
Lulu
Detour Mascot
Go-to road trip song? “Despacito” - Luis Fonsi feat. Daddy Yankee.
Who rides shotgun (dead or alive)? Danny DeVito.
Road trip snack of choice? Gas station taquitos. Cut up.
What’s always in your cup holder? A Puppuccino.
Song you ban from the car? “Who Let the Dogs Out” - Baha Men. This song is slander.
Favorite road trip destination? Starbucks drive-thru, or what I call Narnia with better lighting.
Biggest detour you’ve taken in life? Got lost under a blanket once. Came out next to some stinky-ass feet and questioned every choice I’d ever made.
Road trip. 2 a.m. Hunger strikes. What’s the go-to? Taco Bell. Obviously. I’m tiny, not unpredictable.
Travis Hermiz
Owner
Go-to road trip song? “Success” - Berner
Who rides shotgun (dead or alive)? Notorious B.I.G., listen to him rap the whole way.
Road trip snack of choice? Trail mix.
What’s always in your cup holder? Red Bull.
Song you ban from the car? "We dem Boyz."
Favorite road trip destination? Arizona.
Biggest detour you’ve taken in life? No comment.
Road trip. 2 a.m. Hunger strikes. What’s the go-to? Gas station beef jerky.
Nick Hermiz
Owner
Go-to road trip song? “Country Grammar” - Nelly.
Who rides shotgun (dead or alive)? John Daly.
Road trip snack of choice? Beef Beef jerky and sunflower seeds.
What’s always in your cup holder? Water and espresso.
Song you ban from the car? Anything Taylor Swift.
Favorite road trip destination? Chicago.
Biggest detour you’ve taken in life? Dropping out of college and betting on myself.
Road trip. 2 a.m. Hunger strikes. What’s the go-to? Wendy’s.
Patrick Jirjees
Owner
Go-to road trip song? “Notorious Thugs” - The Notorious B.I.G.
Who rides shotgun (dead or alive)? Alan Watts.
Road trip snack of choice? Beef jerky.
What’s always in your cup holder? Vape.
Song you ban from the car? Any sad song.
Favorite road trip destination? New York.
Biggest detour you’ve taken in life? This.
Road trip. 2 a.m. Hunger strikes. What’s the go-to? McDonald's.
Jess Savaya
Chief Operations Officer
Go-to road trip song? “Let’s Ride” - The Notorious B.I.G.
Who rides shotgun (dead or alive)? Me.
Road trip snack of choice? Sunflower seeds.
What’s always in your cup holder? Sparkling water.
Song you ban from the car? Today’s rap.
Favorite road trip destination? Traverse City.
Biggest detour you’ve taken in life? Leaving the telecommunications industry and joining the cannabis space.
Road trip. 2 a.m. Hunger strikes. What’s the go-to? Taco Bell.
Dallas Henry
Chief Creative Officer
Go-to road trip song? “Radioactive” - Imagine Dragons.
Who rides shotgun (dead or alive)? Anthony Bourdain.
Road trip snack and beverage of choice? Celsius and a Snickers bar. Rocket fuel and self-care.
What’s always in your cup holder? A Yeti cup I swear I’m bringing in today. For real. I’m a liar.
Song you ban from the car? ”Shake it off” - Taylor Swift.
Favorite road trip destination? Where the beer flows like wine and people instinctively flock like the salmon of Capistrano.
Biggest detour you’ve taken in life? Moving to Detroit, Michigan. The detour that became home.
Road trip. 2 a.m. Hunger strikes. What’s the go-to? Del Taco.
Rachel Reed
Sales Director
Go-to road trip song? “Part of My Life” - Collie Buddz.
Who rides shotgun (dead or alive)? Aristotle.
Road trip snack of choice? Peanut M&M’s. Shareable size, but I don’t share.
What’s always in your cup holder? Sugar-free Red Bull (you can take the girl out of Red Bull, but you can never take the Red Bull out of the girl).
Song you ban from the car? Anything from Imagine Dragons, unless Dallas is in the car.
Favorite road trip destination? Florida.
Biggest detour you’ve taken in life? I lost my passport in the mountains of China. Lesson learned: the universe will always take care of you.
Road trip. 2 a.m. Hunger strikes. What’s the go-to? Ranch dressing with a side of chicken fingers.
Nanwa Dabish
Financial Controller
Go-to road trip song? "Got money" - Lil Wayne
Who rides shotgun (dead or alive)? TT (IYKYK).
Road trip snack of choice? Sour Patch Watermelon.
What’s always in your cup holder? Diet Coke.
Song you ban from the car? No song is ever banned. Music is life.
Favorite road trip destination? The shortest ride that leads to the first beach.
Biggest detour you’ve taken in life? Going to work every morning … That's why I'm never on time.
Road trip. 2 a.m. Hunger strikes. What’s the go-to? Taco Bell.
Jim Daugerty
Head Grower
Go-to road trip song? "Let it Ride" - Cal Scruby.
Who rides shotgun (dead or alive)? My dog, Scythe.
Road trip snack of choice? Pistachios.
What’s always in your cup holder? My cup holder is committed to self-care.
Song you ban from the car? Anything country.
Favorite road trip destination? Anywhere there is sand.
Biggest detour you’ve taken in life? NSFW.
Road trip. 2 a.m. Hunger strikes. What’s the go-to? Chicken taco from Taco Bell.
Stephen Douglas
Director of Processing
Go-to road trip song? "Broccoli" - Dram feat. Lil Yachty.
Who rides shotgun (dead or alive)? Harland Williams.
Road trip snack of choice? Pistachios.
What’s always in your cup holder? Black coffee.
Song you ban from the car? Anything country music.
Favorite road trip destination? Highway 1, California.
Biggest detour you’ve taken in life? Taking a chance in the cannabis industry eight years ago.
Road trip. 2 a.m. Hunger strikes. What’s the go-to? Waffle House.
Leah Thompson
Chaos Coordinator
Go-to road trip song? "Save Your Tears" - The Weeknd & Ariana Grande.
Who rides shotgun (dead or alive)? My dog, Sosa.
Road trip snack of choice? Hello Panda cookies.
What’s always in your cup holder? Loose change.
Song you ban from the car? "Shake It Off" - Taylor Swift.
Favorite road trip destination? Chicago.
Biggest detour you’ve taken in life? Moving to Michigan.
Road trip. 2 a.m. Hunger strikes. What’s the go-to? Taco Bell.
Christian Towell
The Enforcer
Go-to road trip song? "Lake of Fire" - Nirvana.
Who rides shotgun (dead or alive)? Nicolas Cage.
Road trip snack of choice? Gummy worms.
What’s always in your cup holder? Water.
Song you ban from the car? Cardi B. All of Cardi B.
Favorite road trip destination? The UP.
Biggest detour you’ve taken in life? Sorry, I missed the exit. Still driving. Come back to me on this.
Road trip. 2 a.m. Hunger strikes. What’s the go-to? I'm making a steak.
Chad Olson
Senior Director of Design
Go-to road trip song? Anything Johnny Cash.
Who rides shotgun (dead or alive)? Springsteen—but early Springsteen.
Road trip snack of choice? Big Mac.
What’s always in your cup holder? 2,000mg fluorescent green energy drink.
Song you ban from the car? "Pink Pony Club."
Favorite road trip destination? The Olson Pond in Iowa.
Biggest detour you’ve taken in life? Becoming a parent. I had no idea how rewarding it would be to have these kiddos in my life.
Road trip. 2 a.m. Hunger strikes. What’s the go-to? McDonald’s.
Lulu
Detour Mascot
Go-to road trip song? “Despacito” - Luis Fonsi feat. Daddy Yankee.
Who rides shotgun (dead or alive)? Danny DeVito.
Road trip snack of choice? Gas station taquitos. Cut up.
What’s always in your cup holder? A Puppuccino.
Song you ban from the car? “Who Let the Dogs Out” - Baha Men. This song is slander.
Favorite road trip destination? Starbucks drive-thru, or what I call Narnia with better lighting.
Biggest detour you’ve taken in life? Got lost under a blanket once. Came out next to some stinky-ass feet and questioned every choice I’d ever made.
Road trip. 2 a.m. Hunger strikes. What’s the go-to? Taco Bell. Obviously. I’m tiny, not unpredictable.
Travis Hermiz
Owner
Go-to road trip song? “Success” - Berner
Who rides shotgun (dead or alive)? Notorious B.I.G., listen to him rap the whole way.
Road trip snack of choice? Trail mix.
What’s always in your cup holder? Red Bull.
Song you ban from the car? "We dem Boyz."
Favorite road trip destination? Arizona.
Biggest detour you’ve taken in life? No comment.
Road trip. 2 a.m. Hunger strikes. What’s the go-to? Gas station beef jerky.
Nick Hermiz
Owner
Go-to road trip song? “Country Grammar” - Nelly.
Who rides shotgun (dead or alive)? John Daly.
Road trip snack of choice? Beef Beef jerky and sunflower seeds.
What’s always in your cup holder? Water and espresso.
Song you ban from the car? Anything Taylor Swift.
Favorite road trip destination? Chicago.
Biggest detour you’ve taken in life? Dropping out of college and betting on myself.
Road trip. 2 a.m. Hunger strikes. What’s the go-to? Wendy’s.
Patrick Jirjees
Owner
Go-to road trip song? “Notorious Thugs” - The Notorious B.I.G.
Who rides shotgun (dead or alive)? Alan Watts.
Road trip snack of choice? Beef jerky.
What’s always in your cup holder? Vape.
Song you ban from the car? Any sad song.
Favorite road trip destination? New York.
Biggest detour you’ve taken in life? This.
Road trip. 2 a.m. Hunger strikes. What’s the go-to? McDonald's.
Jess Savaya
Chief Operations Officer
Go-to road trip song? “Let’s Ride” - The Notorious B.I.G.
Who rides shotgun (dead or alive)? Me.
Road trip snack of choice? Sunflower seeds.
What’s always in your cup holder? Sparkling water.
Song you ban from the car? Today’s rap.
Favorite road trip destination? Traverse City.
Biggest detour you’ve taken in life? Leaving the telecommunications industry and joining the cannabis space.
Road trip. 2 a.m. Hunger strikes. What’s the go-to? Taco Bell.
Dallas Henry
Chief Creative Officer
Go-to road trip song? “Radioactive” - Imagine Dragons.
Who rides shotgun (dead or alive)? Anthony Bourdain.
Road trip snack and beverage of choice? Celsius and a Snickers bar. Rocket fuel and self-care.
What’s always in your cup holder? A Yeti cup I swear I’m bringing in today. For real. I’m a liar.
Song you ban from the car? ”Shake it off” - Taylor Swift.
Favorite road trip destination? Where the beer flows like wine and people instinctively flock like the salmon of Capistrano.
Biggest detour you’ve taken in life? Moving to Detroit, Michigan. The detour that became home.
Road trip. 2 a.m. Hunger strikes. What’s the go-to? Del Taco.
Rachel Reed
Sales Director
Go-to road trip song? “Part of My Life” - Collie Buddz.
Who rides shotgun (dead or alive)? Aristotle.
Road trip snack of choice? Peanut M&M’s. Shareable size, but I don’t share.
What’s always in your cup holder? Sugar-free Red Bull (you can take the girl out of Red Bull, but you can never take the Red Bull out of the girl).
Song you ban from the car? Anything from Imagine Dragons, unless Dallas is in the car.
Favorite road trip destination? Florida.
Biggest detour you’ve taken in life? I lost my passport in the mountains of China. Lesson learned: the universe will always take care of you.
Road trip. 2 a.m. Hunger strikes. What’s the go-to? Ranch dressing with a side of chicken fingers.
Nanwa Dabish
Financial Controller
Go-to road trip song? "Got money" - Lil Wayne
Who rides shotgun (dead or alive)? TT (IYKYK).
Road trip snack of choice? Sour Patch Watermelon.
What’s always in your cup holder? Diet Coke.
Song you ban from the car? No song is ever banned. Music is life.
Favorite road trip destination? The shortest ride that leads to the first beach.
Biggest detour you’ve taken in life? Going to work every morning … That's why I'm never on time.
Road trip. 2 a.m. Hunger strikes. What’s the go-to? Taco Bell.
Jim Daugerty
Head Grower
Go-to road trip song? "Let it Ride" - Cal Scruby.
Who rides shotgun (dead or alive)? My dog, Scythe.
Road trip snack of choice? Pistachios.
What’s always in your cup holder? My cup holder is committed to self-care.
Song you ban from the car? Anything country.
Favorite road trip destination? Anywhere there is sand.
Biggest detour you’ve taken in life? NSFW.
Road trip. 2 a.m. Hunger strikes. What’s the go-to? Chicken taco from Taco Bell.
Stephen Douglas
Director of Processing
Go-to road trip song? "Broccoli" - Dram feat. Lil Yachty.
Who rides shotgun (dead or alive)? Harland Williams.
Road trip snack of choice? Pistachios.
What’s always in your cup holder? Black coffee.
Song you ban from the car? Anything country music.
Favorite road trip destination? Highway 1, California.
Biggest detour you’ve taken in life? Taking a chance in the cannabis industry eight years ago.
Road trip. 2 a.m. Hunger strikes. What’s the go-to? Waffle House.
Leah Thompson
Chaos Coordinator
Go-to road trip song? "Save Your Tears" - The Weeknd & Ariana Grande.
Who rides shotgun (dead or alive)? My dog, Sosa.
Road trip snack of choice? Hello Panda cookies.
What’s always in your cup holder? Loose change.
Song you ban from the car? "Shake It Off" - Taylor Swift.
Favorite road trip destination? Chicago.
Biggest detour you’ve taken in life? Moving to Michigan.
Road trip. 2 a.m. Hunger strikes. What’s the go-to? Taco Bell.
Christian Towell
The Enforcer
Go-to road trip song? "Lake of Fire" - Nirvana.
Who rides shotgun (dead or alive)? Nicolas Cage.
Road trip snack of choice? Gummy worms.
What’s always in your cup holder? Water.
Song you ban from the car? Cardi B. All of Cardi B.
Favorite road trip destination? The UP.
Biggest detour you’ve taken in life? Sorry, I missed the exit. Still driving. Come back to me on this.
Road trip. 2 a.m. Hunger strikes. What’s the go-to? I'm making a steak.
Chad Olson
Senior Director of Design
Go-to road trip song? Anything Johnny Cash.
Who rides shotgun (dead or alive)? Springsteen—but early Springsteen.
Road trip snack of choice? Big Mac.
What’s always in your cup holder? 2,000mg fluorescent green energy drink.
Song you ban from the car? "Pink Pony Club."
Favorite road trip destination? The Olson Pond in Iowa.
Biggest detour you’ve taken in life? Becoming a parent. I had no idea how rewarding it would be to have these kiddos in my life.
Road trip. 2 a.m. Hunger strikes. What’s the go-to? McDonald’s.
Lulu
Detour Mascot
Go-to road trip song? “Despacito” - Luis Fonsi feat. Daddy Yankee.
Who rides shotgun (dead or alive)? Danny DeVito.
Road trip snack of choice? Gas station taquitos. Cut up.
What’s always in your cup holder? A Puppuccino.
Song you ban from the car? “Who Let the Dogs Out” - Baha Men. This song is slander.
Favorite road trip destination? Starbucks drive-thru, or what I call Narnia with better lighting.
Biggest detour you’ve taken in life? Got lost under a blanket once. Came out next to some stinky-ass feet and questioned every choice I’d ever made.
Road trip. 2 a.m. Hunger strikes. What’s the go-to? Taco Bell. Obviously. I’m tiny, not unpredictable.
Travis Hermiz
Owner
Go-to road trip song? “Success” - Berner
Who rides shotgun (dead or alive)? Notorious B.I.G., listen to him rap the whole way.
Road trip snack of choice? Trail mix.
What’s always in your cup holder? Red Bull.
Song you ban from the car? "We dem Boyz."
Favorite road trip destination? Arizona.
Biggest detour you’ve taken in life? No comment.
Road trip. 2 a.m. Hunger strikes. What’s the go-to? Gas station beef jerky.
Nick Hermiz
Owner
Go-to road trip song? “Country Grammar” - Nelly.
Who rides shotgun (dead or alive)? John Daly.
Road trip snack of choice? Beef Beef jerky and sunflower seeds.
What’s always in your cup holder? Water and espresso.
Song you ban from the car? Anything Taylor Swift.
Favorite road trip destination? Chicago.
Biggest detour you’ve taken in life? Dropping out of college and betting on myself.
Road trip. 2 a.m. Hunger strikes. What’s the go-to? Wendy’s.
Patrick Jirjees
Owner
Go-to road trip song? “Notorious Thugs” - The Notorious B.I.G.
Who rides shotgun (dead or alive)? Alan Watts.
Road trip snack of choice? Beef jerky.
What’s always in your cup holder? Vape.
Song you ban from the car? Any sad song.
Favorite road trip destination? New York.
Biggest detour you’ve taken in life? This.
Road trip. 2 a.m. Hunger strikes. What’s the go-to? McDonald's.
Jess Savaya
Chief Operations Officer
Go-to road trip song? “Let’s Ride” - The Notorious B.I.G.
Who rides shotgun (dead or alive)? Me.
Road trip snack of choice? Sunflower seeds.
What’s always in your cup holder? Sparkling water.
Song you ban from the car? Today’s rap.
Favorite road trip destination? Traverse City.
Biggest detour you’ve taken in life? Leaving the telecommunications industry and joining the cannabis space.
Road trip. 2 a.m. Hunger strikes. What’s the go-to? Taco Bell.
Dallas Henry
Chief Creative Officer
Go-to road trip song? “Radioactive” - Imagine Dragons.
Who rides shotgun (dead or alive)? Anthony Bourdain.
Road trip snack and beverage of choice? Celsius and a Snickers bar. Rocket fuel and self-care.
What’s always in your cup holder? A Yeti cup I swear I’m bringing in today. For real. I’m a liar.
Song you ban from the car? ”Shake it off” - Taylor Swift.
Favorite road trip destination? Where the beer flows like wine and people instinctively flock like the salmon of Capistrano.
Biggest detour you’ve taken in life? Moving to Detroit, Michigan. The detour that became home.
Road trip. 2 a.m. Hunger strikes. What’s the go-to? Del Taco.
Rachel Reed
Sales Director
Go-to road trip song? “Part of My Life” - Collie Buddz.
Who rides shotgun (dead or alive)? Aristotle.
Road trip snack of choice? Peanut M&M’s. Shareable size, but I don’t share.
What’s always in your cup holder? Sugar-free Red Bull (you can take the girl out of Red Bull, but you can never take the Red Bull out of the girl).
Song you ban from the car? Anything from Imagine Dragons, unless Dallas is in the car.
Favorite road trip destination? Florida.
Biggest detour you’ve taken in life? I lost my passport in the mountains of China. Lesson learned: the universe will always take care of you.
Road trip. 2 a.m. Hunger strikes. What’s the go-to? Ranch dressing with a side of chicken fingers.
Nanwa Dabish
Financial Controller
Go-to road trip song? "Got money" - Lil Wayne
Who rides shotgun (dead or alive)? TT (IYKYK).
Road trip snack of choice? Sour Patch Watermelon.
What’s always in your cup holder? Diet Coke.
Song you ban from the car? No song is ever banned. Music is life.
Favorite road trip destination? The shortest ride that leads to the first beach.
Biggest detour you’ve taken in life? Going to work every morning … That's why I'm never on time.
Road trip. 2 a.m. Hunger strikes. What’s the go-to? Taco Bell.
Jim Daugerty
Head Grower
Go-to road trip song? "Let it Ride" - Cal Scruby.
Who rides shotgun (dead or alive)? My dog, Scythe.
Road trip snack of choice? Pistachios.
What’s always in your cup holder? My cup holder is committed to self-care.
Song you ban from the car? Anything country.
Favorite road trip destination? Anywhere there is sand.
Biggest detour you’ve taken in life? NSFW.
Road trip. 2 a.m. Hunger strikes. What’s the go-to? Chicken taco from Taco Bell.
Stephen Douglas
Director of Processing
Go-to road trip song? "Broccoli" - Dram feat. Lil Yachty.
Who rides shotgun (dead or alive)? Harland Williams.
Road trip snack of choice? Pistachios.
What’s always in your cup holder? Black coffee.
Song you ban from the car? Anything country music.
Favorite road trip destination? Highway 1, California.
Biggest detour you’ve taken in life? Taking a chance in the cannabis industry eight years ago.
Road trip. 2 a.m. Hunger strikes. What’s the go-to? Waffle House.
Leah Thompson
Chaos Coordinator
Go-to road trip song? "Save Your Tears" - The Weeknd & Ariana Grande.
Who rides shotgun (dead or alive)? My dog, Sosa.
Road trip snack of choice? Hello Panda cookies.
What’s always in your cup holder? Loose change.
Song you ban from the car? "Shake It Off" - Taylor Swift.
Favorite road trip destination? Chicago.
Biggest detour you’ve taken in life? Moving to Michigan.
Road trip. 2 a.m. Hunger strikes. What’s the go-to? Taco Bell.
Christian Towell
The Enforcer
Go-to road trip song? "Lake of Fire" - Nirvana.
Who rides shotgun (dead or alive)? Nicolas Cage.
Road trip snack of choice? Gummy worms.
What’s always in your cup holder? Water.
Song you ban from the car? Cardi B. All of Cardi B.
Favorite road trip destination? The UP.
Biggest detour you’ve taken in life? Sorry, I missed the exit. Still driving. Come back to me on this.
Road trip. 2 a.m. Hunger strikes. What’s the go-to? I'm making a steak.
Chad Olson
Senior Director of Design
Go-to road trip song? Anything Johnny Cash.
Who rides shotgun (dead or alive)? Springsteen—but early Springsteen.
Road trip snack of choice? Big Mac.
What’s always in your cup holder? 2,000mg fluorescent green energy drink.
Song you ban from the car? "Pink Pony Club."
Favorite road trip destination? The Olson Pond in Iowa.
Biggest detour you’ve taken in life? Becoming a parent. I had no idea how rewarding it would be to have these kiddos in my life.
Road trip. 2 a.m. Hunger strikes. What’s the go-to? McDonald’s.
Lulu
Detour Mascot
Go-to road trip song? “Despacito” - Luis Fonsi feat. Daddy Yankee.
Who rides shotgun (dead or alive)? Danny DeVito.
Road trip snack of choice? Gas station taquitos. Cut up.
What’s always in your cup holder? A Puppuccino.
Song you ban from the car? “Who Let the Dogs Out” - Baha Men. This song is slander.
Favorite road trip destination? Starbucks drive-thru, or what I call Narnia with better lighting.
Biggest detour you’ve taken in life? Got lost under a blanket once. Came out next to some stinky-ass feet and questioned every choice I’d ever made.
Road trip. 2 a.m. Hunger strikes. What’s the go-to? Taco Bell. Obviously. I’m tiny, not unpredictable.
Travis Hermiz
Owner
Go-to road trip song? “Success” - Berner
Who rides shotgun (dead or alive)? Notorious B.I.G., listen to him rap the whole way.
Road trip snack of choice? Trail mix.
What’s always in your cup holder? Red Bull.
Song you ban from the car? "We dem Boyz."
Favorite road trip destination? Arizona.
Biggest detour you’ve taken in life? No comment.
Road trip. 2 a.m. Hunger strikes. What’s the go-to? Gas station beef jerky.
Nick Hermiz
Owner
Go-to road trip song? “Country Grammar” - Nelly.
Who rides shotgun (dead or alive)? John Daly.
Road trip snack of choice? Beef Beef jerky and sunflower seeds.
What’s always in your cup holder? Water and espresso.
Song you ban from the car? Anything Taylor Swift.
Favorite road trip destination? Chicago.
Biggest detour you’ve taken in life? Dropping out of college and betting on myself.
Road trip. 2 a.m. Hunger strikes. What’s the go-to? Wendy’s.
Patrick Jirjees
Owner
Go-to road trip song? “Notorious Thugs” - The Notorious B.I.G.
Who rides shotgun (dead or alive)? Alan Watts.
Road trip snack of choice? Beef jerky.
What’s always in your cup holder? Vape.
Song you ban from the car? Any sad song.
Favorite road trip destination? New York.
Biggest detour you’ve taken in life? This.
Road trip. 2 a.m. Hunger strikes. What’s the go-to? McDonald's.
Jess Savaya
Chief Operations Officer
Go-to road trip song? “Let’s Ride” - The Notorious B.I.G.
Who rides shotgun (dead or alive)? Me.
Road trip snack of choice? Sunflower seeds.
What’s always in your cup holder? Sparkling water.
Song you ban from the car? Today’s rap.
Favorite road trip destination? Traverse City.
Biggest detour you’ve taken in life? Leaving the telecommunications industry and joining the cannabis space.
Road trip. 2 a.m. Hunger strikes. What’s the go-to? Taco Bell.
Dallas Henry
Chief Creative Officer
Go-to road trip song? “Radioactive” - Imagine Dragons.
Who rides shotgun (dead or alive)? Anthony Bourdain.
Road trip snack and beverage of choice? Celsius and a Snickers bar. Rocket fuel and self-care.
What’s always in your cup holder? A Yeti cup I swear I’m bringing in today. For real. I’m a liar.
Song you ban from the car? ”Shake it off” - Taylor Swift.
Favorite road trip destination? Where the beer flows like wine and people instinctively flock like the salmon of Capistrano.
Biggest detour you’ve taken in life? Moving to Detroit, Michigan. The detour that became home.
Road trip. 2 a.m. Hunger strikes. What’s the go-to? Del Taco.
Rachel Reed
Sales Director
Go-to road trip song? “Part of My Life” - Collie Buddz.
Who rides shotgun (dead or alive)? Aristotle.
Road trip snack of choice? Peanut M&M’s. Shareable size, but I don’t share.
What’s always in your cup holder? Sugar-free Red Bull (you can take the girl out of Red Bull, but you can never take the Red Bull out of the girl).
Song you ban from the car? Anything from Imagine Dragons, unless Dallas is in the car.
Favorite road trip destination? Florida.
Biggest detour you’ve taken in life? I lost my passport in the mountains of China. Lesson learned: the universe will always take care of you.
Road trip. 2 a.m. Hunger strikes. What’s the go-to? Ranch dressing with a side of chicken fingers.
Nanwa Dabish
Financial Controller
Go-to road trip song? "Got money" - Lil Wayne
Who rides shotgun (dead or alive)? TT (IYKYK).
Road trip snack of choice? Sour Patch Watermelon.
What’s always in your cup holder? Diet Coke.
Song you ban from the car? No song is ever banned. Music is life.
Favorite road trip destination? The shortest ride that leads to the first beach.
Biggest detour you’ve taken in life? Going to work every morning … That's why I'm never on time.
Road trip. 2 a.m. Hunger strikes. What’s the go-to? Taco Bell.
Jim Daugerty
Head Grower
Go-to road trip song? "Let it Ride" - Cal Scruby.
Who rides shotgun (dead or alive)? My dog, Scythe.
Road trip snack of choice? Pistachios.
What’s always in your cup holder? My cup holder is committed to self-care.
Song you ban from the car? Anything country.
Favorite road trip destination? Anywhere there is sand.
Biggest detour you’ve taken in life? NSFW.
Road trip. 2 a.m. Hunger strikes. What’s the go-to? Chicken taco from Taco Bell.
Stephen Douglas
Director of Processing
Go-to road trip song? "Broccoli" - Dram feat. Lil Yachty.
Who rides shotgun (dead or alive)? Harland Williams.
Road trip snack of choice? Pistachios.
What’s always in your cup holder? Black coffee.
Song you ban from the car? Anything country music.
Favorite road trip destination? Highway 1, California.
Biggest detour you’ve taken in life? Taking a chance in the cannabis industry eight years ago.
Road trip. 2 a.m. Hunger strikes. What’s the go-to? Waffle House.
Leah Thompson
Chaos Coordinator
Go-to road trip song? "Save Your Tears" - The Weeknd & Ariana Grande.
Who rides shotgun (dead or alive)? My dog, Sosa.
Road trip snack of choice? Hello Panda cookies.
What’s always in your cup holder? Loose change.
Song you ban from the car? "Shake It Off" - Taylor Swift.
Favorite road trip destination? Chicago.
Biggest detour you’ve taken in life? Moving to Michigan.
Road trip. 2 a.m. Hunger strikes. What’s the go-to? Taco Bell.
Christian Towell
The Enforcer
Go-to road trip song? "Lake of Fire" - Nirvana.
Who rides shotgun (dead or alive)? Nicolas Cage.
Road trip snack of choice? Gummy worms.
What’s always in your cup holder? Water.
Song you ban from the car? Cardi B. All of Cardi B.
Favorite road trip destination? The UP.
Biggest detour you’ve taken in life? Sorry, I missed the exit. Still driving. Come back to me on this.
Road trip. 2 a.m. Hunger strikes. What’s the go-to? I'm making a steak.
Chad Olson
Senior Director of Design
Go-to road trip song? Anything Johnny Cash.
Who rides shotgun (dead or alive)? Springsteen—but early Springsteen.
Road trip snack of choice? Big Mac.
What’s always in your cup holder? 2,000mg fluorescent green energy drink.
Song you ban from the car? "Pink Pony Club."
Favorite road trip destination? The Olson Pond in Iowa.
Biggest detour you’ve taken in life? Becoming a parent. I had no idea how rewarding it would be to have these kiddos in my life.
Road trip. 2 a.m. Hunger strikes. What’s the go-to? McDonald’s.
Lulu
Detour Mascot
Go-to road trip song? “Despacito” - Luis Fonsi feat. Daddy Yankee.
Who rides shotgun (dead or alive)? Danny DeVito.
Road trip snack of choice? Gas station taquitos. Cut up.
What’s always in your cup holder? A Puppuccino.
Song you ban from the car? “Who Let the Dogs Out” - Baha Men. This song is slander.
Favorite road trip destination? Starbucks drive-thru, or what I call Narnia with better lighting.
Biggest detour you’ve taken in life? Got lost under a blanket once. Came out next to some stinky-ass feet and questioned every choice I’d ever made.
Road trip. 2 a.m. Hunger strikes. What’s the go-to? Taco Bell. Obviously. I’m tiny, not unpredictable.
Travis Hermiz
Owner
Go-to road trip song? “Success” - Berner
Who rides shotgun (dead or alive)? Notorious B.I.G., listen to him rap the whole way.
Road trip snack of choice? Trail mix.
What’s always in your cup holder? Red Bull.
Song you ban from the car? "We dem Boyz."
Favorite road trip destination? Arizona.
Biggest detour you’ve taken in life? No comment.
Road trip. 2 a.m. Hunger strikes. What’s the go-to? Gas station beef jerky.
Nick Hermiz
Owner
Go-to road trip song? “Country Grammar” - Nelly.
Who rides shotgun (dead or alive)? John Daly.
Road trip snack of choice? Beef Beef jerky and sunflower seeds.
What’s always in your cup holder? Water and espresso.
Song you ban from the car? Anything Taylor Swift.
Favorite road trip destination? Chicago.
Biggest detour you’ve taken in life? Dropping out of college and betting on myself.
Road trip. 2 a.m. Hunger strikes. What’s the go-to? Wendy’s.
Patrick Jirjees
Owner
Go-to road trip song? “Notorious Thugs” - The Notorious B.I.G.
Who rides shotgun (dead or alive)? Alan Watts.
Road trip snack of choice? Beef jerky.
What’s always in your cup holder? Vape.
Song you ban from the car? Any sad song.
Favorite road trip destination? New York.
Biggest detour you’ve taken in life? This.
Road trip. 2 a.m. Hunger strikes. What’s the go-to? McDonald's.
Jess Savaya
Chief Operations Officer
Go-to road trip song? “Let’s Ride” - The Notorious B.I.G.
Who rides shotgun (dead or alive)? Me.
Road trip snack of choice? Sunflower seeds.
What’s always in your cup holder? Sparkling water.
Song you ban from the car? Today’s rap.
Favorite road trip destination? Traverse City.
Biggest detour you’ve taken in life? Leaving the telecommunications industry and joining the cannabis space.
Road trip. 2 a.m. Hunger strikes. What’s the go-to? Taco Bell.
Dallas Henry
Chief Creative Officer
Go-to road trip song? “Radioactive” - Imagine Dragons.
Who rides shotgun (dead or alive)? Anthony Bourdain.
Road trip snack and beverage of choice? Celsius and a Snickers bar. Rocket fuel and self-care.
What’s always in your cup holder? A Yeti cup I swear I’m bringing in today. For real. I’m a liar.
Song you ban from the car? ”Shake it off” - Taylor Swift.
Favorite road trip destination? Where the beer flows like wine and people instinctively flock like the salmon of Capistrano.
Biggest detour you’ve taken in life? Moving to Detroit, Michigan. The detour that became home.
Road trip. 2 a.m. Hunger strikes. What’s the go-to? Del Taco.
Rachel Reed
Sales Director
Go-to road trip song? “Part of My Life” - Collie Buddz.
Who rides shotgun (dead or alive)? Aristotle.
Road trip snack of choice? Peanut M&M’s. Shareable size, but I don’t share.
What’s always in your cup holder? Sugar-free Red Bull (you can take the girl out of Red Bull, but you can never take the Red Bull out of the girl).
Song you ban from the car? Anything from Imagine Dragons, unless Dallas is in the car.
Favorite road trip destination? Florida.
Biggest detour you’ve taken in life? I lost my passport in the mountains of China. Lesson learned: the universe will always take care of you.
Road trip. 2 a.m. Hunger strikes. What’s the go-to? Ranch dressing with a side of chicken fingers.
Nanwa Dabish
Financial Controller
Go-to road trip song? "Got money" - Lil Wayne
Who rides shotgun (dead or alive)? TT (IYKYK).
Road trip snack of choice? Sour Patch Watermelon.
What’s always in your cup holder? Diet Coke.
Song you ban from the car? No song is ever banned. Music is life.
Favorite road trip destination? The shortest ride that leads to the first beach.
Biggest detour you’ve taken in life? Going to work every morning … That's why I'm never on time.
Road trip. 2 a.m. Hunger strikes. What’s the go-to? Taco Bell.
Jim Daugerty
Head Grower
Go-to road trip song? "Let it Ride" - Cal Scruby.
Who rides shotgun (dead or alive)? My dog, Scythe.
Road trip snack of choice? Pistachios.
What’s always in your cup holder? My cup holder is committed to self-care.
Song you ban from the car? Anything country.
Favorite road trip destination? Anywhere there is sand.
Biggest detour you’ve taken in life? NSFW.
Road trip. 2 a.m. Hunger strikes. What’s the go-to? Chicken taco from Taco Bell.
Stephen Douglas
Director of Processing
Go-to road trip song? "Broccoli" - Dram feat. Lil Yachty.
Who rides shotgun (dead or alive)? Harland Williams.
Road trip snack of choice? Pistachios.
What’s always in your cup holder? Black coffee.
Song you ban from the car? Anything country music.
Favorite road trip destination? Highway 1, California.
Biggest detour you’ve taken in life? Taking a chance in the cannabis industry eight years ago.
Road trip. 2 a.m. Hunger strikes. What’s the go-to? Waffle House.
Leah Thompson
Chaos Coordinator
Go-to road trip song? "Save Your Tears" - The Weeknd & Ariana Grande.
Who rides shotgun (dead or alive)? My dog, Sosa.
Road trip snack of choice? Hello Panda cookies.
What’s always in your cup holder? Loose change.
Song you ban from the car? "Shake It Off" - Taylor Swift.
Favorite road trip destination? Chicago.
Biggest detour you’ve taken in life? Moving to Michigan.
Road trip. 2 a.m. Hunger strikes. What’s the go-to? Taco Bell.
Christian Towell
The Enforcer
Go-to road trip song? "Lake of Fire" - Nirvana.
Who rides shotgun (dead or alive)? Nicolas Cage.
Road trip snack of choice? Gummy worms.
What’s always in your cup holder? Water.
Song you ban from the car? Cardi B. All of Cardi B.
Favorite road trip destination? The UP.
Biggest detour you’ve taken in life? Sorry, I missed the exit. Still driving. Come back to me on this.
Road trip. 2 a.m. Hunger strikes. What’s the go-to? I'm making a steak.
Chad Olson
Senior Director of Design
Go-to road trip song? Anything Johnny Cash.
Who rides shotgun (dead or alive)? Springsteen—but early Springsteen.
Road trip snack of choice? Big Mac.
What’s always in your cup holder? 2,000mg fluorescent green energy drink.
Song you ban from the car? "Pink Pony Club."
Favorite road trip destination? The Olson Pond in Iowa.
Biggest detour you’ve taken in life? Becoming a parent. I had no idea how rewarding it would be to have these kiddos in my life.
Road trip. 2 a.m. Hunger strikes. What’s the go-to? McDonald’s.
Lulu
Detour Mascot
Go-to road trip song? “Despacito” - Luis Fonsi feat. Daddy Yankee.
Who rides shotgun (dead or alive)? Danny DeVito.
Road trip snack of choice? Gas station taquitos. Cut up.
What’s always in your cup holder? A Puppuccino.
Song you ban from the car? “Who Let the Dogs Out” - Baha Men. This song is slander.
Favorite road trip destination? Starbucks drive-thru, or what I call Narnia with better lighting.
Biggest detour you’ve taken in life? Got lost under a blanket once. Came out next to some stinky-ass feet and questioned every choice I’d ever made.
Road trip. 2 a.m. Hunger strikes. What’s the go-to? Taco Bell. Obviously. I’m tiny, not unpredictable.
Travis Hermiz
Owner
Go-to road trip song? “Success” - Berner
Who rides shotgun (dead or alive)? Notorious B.I.G., listen to him rap the whole way.
Road trip snack of choice? Trail mix.
What’s always in your cup holder? Red Bull.
Song you ban from the car? "We dem Boyz."
Favorite road trip destination? Arizona.
Biggest detour you’ve taken in life? No comment.
Road trip. 2 a.m. Hunger strikes. What’s the go-to? Gas station beef jerky.
Nick Hermiz
Owner
Go-to road trip song? “Country Grammar” - Nelly.
Who rides shotgun (dead or alive)? John Daly.
Road trip snack of choice? Beef Beef jerky and sunflower seeds.
What’s always in your cup holder? Water and espresso.
Song you ban from the car? Anything Taylor Swift.
Favorite road trip destination? Chicago.
Biggest detour you’ve taken in life? Dropping out of college and betting on myself.
Road trip. 2 a.m. Hunger strikes. What’s the go-to? Wendy’s.
Patrick Jirjees
Owner
Go-to road trip song? “Notorious Thugs” - The Notorious B.I.G.
Who rides shotgun (dead or alive)? Alan Watts.
Road trip snack of choice? Beef jerky.
What’s always in your cup holder? Vape.
Song you ban from the car? Any sad song.
Favorite road trip destination? New York.
Biggest detour you’ve taken in life? This.
Road trip. 2 a.m. Hunger strikes. What’s the go-to? McDonald's.
Jess Savaya
Chief Operations Officer
Go-to road trip song? “Let’s Ride” - The Notorious B.I.G.
Who rides shotgun (dead or alive)? Me.
Road trip snack of choice? Sunflower seeds.
What’s always in your cup holder? Sparkling water.
Song you ban from the car? Today’s rap.
Favorite road trip destination? Traverse City.
Biggest detour you’ve taken in life? Leaving the telecommunications industry and joining the cannabis space.
Road trip. 2 a.m. Hunger strikes. What’s the go-to? Taco Bell.
Dallas Henry
Chief Creative Officer
Go-to road trip song? “Radioactive” - Imagine Dragons.
Who rides shotgun (dead or alive)? Anthony Bourdain.
Road trip snack and beverage of choice? Celsius and a Snickers bar. Rocket fuel and self-care.
What’s always in your cup holder? A Yeti cup I swear I’m bringing in today. For real. I’m a liar.
Song you ban from the car? ”Shake it off” - Taylor Swift.
Favorite road trip destination? Where the beer flows like wine and people instinctively flock like the salmon of Capistrano.
Biggest detour you’ve taken in life? Moving to Detroit, Michigan. The detour that became home.
Road trip. 2 a.m. Hunger strikes. What’s the go-to? Del Taco.
Rachel Reed
Sales Director
Go-to road trip song? “Part of My Life” - Collie Buddz.
Who rides shotgun (dead or alive)? Aristotle.
Road trip snack of choice? Peanut M&M’s. Shareable size, but I don’t share.
What’s always in your cup holder? Sugar-free Red Bull (you can take the girl out of Red Bull, but you can never take the Red Bull out of the girl).
Song you ban from the car? Anything from Imagine Dragons, unless Dallas is in the car.
Favorite road trip destination? Florida.
Biggest detour you’ve taken in life? I lost my passport in the mountains of China. Lesson learned: the universe will always take care of you.
Road trip. 2 a.m. Hunger strikes. What’s the go-to? Ranch dressing with a side of chicken fingers.
Nanwa Dabish
Financial Controller
Go-to road trip song? "Got money" - Lil Wayne
Who rides shotgun (dead or alive)? TT (IYKYK).
Road trip snack of choice? Sour Patch Watermelon.
What’s always in your cup holder? Diet Coke.
Song you ban from the car? No song is ever banned. Music is life.
Favorite road trip destination? The shortest ride that leads to the first beach.
Biggest detour you’ve taken in life? Going to work every morning … That's why I'm never on time.
Road trip. 2 a.m. Hunger strikes. What’s the go-to? Taco Bell.
Jim Daugerty
Head Grower
Go-to road trip song? "Let it Ride" - Cal Scruby.
Who rides shotgun (dead or alive)? My dog, Scythe.
Road trip snack of choice? Pistachios.
What’s always in your cup holder? My cup holder is committed to self-care.
Song you ban from the car? Anything country.
Favorite road trip destination? Anywhere there is sand.
Biggest detour you’ve taken in life? NSFW.
Road trip. 2 a.m. Hunger strikes. What’s the go-to? Chicken taco from Taco Bell.
Stephen Douglas
Director of Processing
Go-to road trip song? "Broccoli" - Dram feat. Lil Yachty.
Who rides shotgun (dead or alive)? Harland Williams.
Road trip snack of choice? Pistachios.
What’s always in your cup holder? Black coffee.
Song you ban from the car? Anything country music.
Favorite road trip destination? Highway 1, California.
Biggest detour you’ve taken in life? Taking a chance in the cannabis industry eight years ago.
Road trip. 2 a.m. Hunger strikes. What’s the go-to? Waffle House.
Leah Thompson
Chaos Coordinator
Go-to road trip song? "Save Your Tears" - The Weeknd & Ariana Grande.
Who rides shotgun (dead or alive)? My dog, Sosa.
Road trip snack of choice? Hello Panda cookies.
What’s always in your cup holder? Loose change.
Song you ban from the car? "Shake It Off" - Taylor Swift.
Favorite road trip destination? Chicago.
Biggest detour you’ve taken in life? Moving to Michigan.
Road trip. 2 a.m. Hunger strikes. What’s the go-to? Taco Bell.
Christian Towell
The Enforcer
Go-to road trip song? "Lake of Fire" - Nirvana.
Who rides shotgun (dead or alive)? Nicolas Cage.
Road trip snack of choice? Gummy worms.
What’s always in your cup holder? Water.
Song you ban from the car? Cardi B. All of Cardi B.
Favorite road trip destination? The UP.
Biggest detour you’ve taken in life? Sorry, I missed the exit. Still driving. Come back to me on this.
Road trip. 2 a.m. Hunger strikes. What’s the go-to? I'm making a steak.
Chad Olson
Senior Director of Design
Go-to road trip song? Anything Johnny Cash.
Who rides shotgun (dead or alive)? Springsteen—but early Springsteen.
Road trip snack of choice? Big Mac.
What’s always in your cup holder? 2,000mg fluorescent green energy drink.
Song you ban from the car? "Pink Pony Club."
Favorite road trip destination? The Olson Pond in Iowa.
Biggest detour you’ve taken in life? Becoming a parent. I had no idea how rewarding it would be to have these kiddos in my life.
Road trip. 2 a.m. Hunger strikes. What’s the go-to? McDonald’s.
Lulu
Detour Mascot
Go-to road trip song? “Despacito” - Luis Fonsi feat. Daddy Yankee.
Who rides shotgun (dead or alive)? Danny DeVito.
Road trip snack of choice? Gas station taquitos. Cut up.
What’s always in your cup holder? A Puppuccino.
Song you ban from the car? “Who Let the Dogs Out” - Baha Men. This song is slander.
Favorite road trip destination? Starbucks drive-thru, or what I call Narnia with better lighting.
Biggest detour you’ve taken in life? Got lost under a blanket once. Came out next to some stinky-ass feet and questioned every choice I’d ever made.
Road trip. 2 a.m. Hunger strikes. What’s the go-to? Taco Bell. Obviously. I’m tiny, not unpredictable.
Travis Hermiz
Owner
Go-to road trip song? “Success” - Berner
Who rides shotgun (dead or alive)? Notorious B.I.G., listen to him rap the whole way.
Road trip snack of choice? Trail mix.
What’s always in your cup holder? Red Bull.
Song you ban from the car? "We dem Boyz."
Favorite road trip destination? Arizona.
Biggest detour you’ve taken in life? No comment.
Road trip. 2 a.m. Hunger strikes. What’s the go-to? Gas station beef jerky.
Nick Hermiz
Owner
Go-to road trip song? “Country Grammar” - Nelly.
Who rides shotgun (dead or alive)? John Daly.
Road trip snack of choice? Beef Beef jerky and sunflower seeds.
What’s always in your cup holder? Water and espresso.
Song you ban from the car? Anything Taylor Swift.
Favorite road trip destination? Chicago.
Biggest detour you’ve taken in life? Dropping out of college and betting on myself.
Road trip. 2 a.m. Hunger strikes. What’s the go-to? Wendy’s.
Patrick Jirjees
Owner
Go-to road trip song? “Notorious Thugs” - The Notorious B.I.G.
Who rides shotgun (dead or alive)? Alan Watts.
Road trip snack of choice? Beef jerky.
What’s always in your cup holder? Vape.
Song you ban from the car? Any sad song.
Favorite road trip destination? New York.
Biggest detour you’ve taken in life? This.
Road trip. 2 a.m. Hunger strikes. What’s the go-to? McDonald's.
Jess Savaya
Chief Operations Officer
Go-to road trip song? “Let’s Ride” - The Notorious B.I.G.
Who rides shotgun (dead or alive)? Me.
Road trip snack of choice? Sunflower seeds.
What’s always in your cup holder? Sparkling water.
Song you ban from the car? Today’s rap.
Favorite road trip destination? Traverse City.
Biggest detour you’ve taken in life? Leaving the telecommunications industry and joining the cannabis space.
Road trip. 2 a.m. Hunger strikes. What’s the go-to? Taco Bell.
Dallas Henry
Chief Creative Officer
Go-to road trip song? “Radioactive” - Imagine Dragons.
Who rides shotgun (dead or alive)? Anthony Bourdain.
Road trip snack and beverage of choice? Celsius and a Snickers bar. Rocket fuel and self-care.
What’s always in your cup holder? A Yeti cup I swear I’m bringing in today. For real. I’m a liar.
Song you ban from the car? ”Shake it off” - Taylor Swift.
Favorite road trip destination? Where the beer flows like wine and people instinctively flock like the salmon of Capistrano.
Biggest detour you’ve taken in life? Moving to Detroit, Michigan. The detour that became home.
Road trip. 2 a.m. Hunger strikes. What’s the go-to? Del Taco.
Rachel Reed
Sales Director
Go-to road trip song? “Part of My Life” - Collie Buddz.
Who rides shotgun (dead or alive)? Aristotle.
Road trip snack of choice? Peanut M&M’s. Shareable size, but I don’t share.
What’s always in your cup holder? Sugar-free Red Bull (you can take the girl out of Red Bull, but you can never take the Red Bull out of the girl).
Song you ban from the car? Anything from Imagine Dragons, unless Dallas is in the car.
Favorite road trip destination? Florida.
Biggest detour you’ve taken in life? I lost my passport in the mountains of China. Lesson learned: the universe will always take care of you.
Road trip. 2 a.m. Hunger strikes. What’s the go-to? Ranch dressing with a side of chicken fingers.
Nanwa Dabish
Financial Controller
Go-to road trip song? "Got money" - Lil Wayne
Who rides shotgun (dead or alive)? TT (IYKYK).
Road trip snack of choice? Sour Patch Watermelon.
What’s always in your cup holder? Diet Coke.
Song you ban from the car? No song is ever banned. Music is life.
Favorite road trip destination? The shortest ride that leads to the first beach.
Biggest detour you’ve taken in life? Going to work every morning … That's why I'm never on time.
Road trip. 2 a.m. Hunger strikes. What’s the go-to? Taco Bell.
Jim Daugerty
Head Grower
Go-to road trip song? "Let it Ride" - Cal Scruby.
Who rides shotgun (dead or alive)? My dog, Scythe.
Road trip snack of choice? Pistachios.
What’s always in your cup holder? My cup holder is committed to self-care.
Song you ban from the car? Anything country.
Favorite road trip destination? Anywhere there is sand.
Biggest detour you’ve taken in life? NSFW.
Road trip. 2 a.m. Hunger strikes. What’s the go-to? Chicken taco from Taco Bell.
Stephen Douglas
Director of Processing
Go-to road trip song? "Broccoli" - Dram feat. Lil Yachty.
Who rides shotgun (dead or alive)? Harland Williams.
Road trip snack of choice? Pistachios.
What’s always in your cup holder? Black coffee.
Song you ban from the car? Anything country music.
Favorite road trip destination? Highway 1, California.
Biggest detour you’ve taken in life? Taking a chance in the cannabis industry eight years ago.
Road trip. 2 a.m. Hunger strikes. What’s the go-to? Waffle House.
Leah Thompson
Chaos Coordinator
Go-to road trip song? "Save Your Tears" - The Weeknd & Ariana Grande.
Who rides shotgun (dead or alive)? My dog, Sosa.
Road trip snack of choice? Hello Panda cookies.
What’s always in your cup holder? Loose change.
Song you ban from the car? "Shake It Off" - Taylor Swift.
Favorite road trip destination? Chicago.
Biggest detour you’ve taken in life? Moving to Michigan.
Road trip. 2 a.m. Hunger strikes. What’s the go-to? Taco Bell.
Christian Towell
The Enforcer
Go-to road trip song? "Lake of Fire" - Nirvana.
Who rides shotgun (dead or alive)? Nicolas Cage.
Road trip snack of choice? Gummy worms.
What’s always in your cup holder? Water.
Song you ban from the car? Cardi B. All of Cardi B.
Favorite road trip destination? The UP.
Biggest detour you’ve taken in life? Sorry, I missed the exit. Still driving. Come back to me on this.
Road trip. 2 a.m. Hunger strikes. What’s the go-to? I'm making a steak.
Chad Olson
Senior Director of Design
Go-to road trip song? Anything Johnny Cash.
Who rides shotgun (dead or alive)? Springsteen—but early Springsteen.
Road trip snack of choice? Big Mac.
What’s always in your cup holder? 2,000mg fluorescent green energy drink.
Song you ban from the car? "Pink Pony Club."
Favorite road trip destination? The Olson Pond in Iowa.
Biggest detour you’ve taken in life? Becoming a parent. I had no idea how rewarding it would be to have these kiddos in my life.
Road trip. 2 a.m. Hunger strikes. What’s the go-to? McDonald’s.
Lulu
Detour Mascot
Go-to road trip song? “Despacito” - Luis Fonsi feat. Daddy Yankee.
Who rides shotgun (dead or alive)? Danny DeVito.
Road trip snack of choice? Gas station taquitos. Cut up.
What’s always in your cup holder? A Puppuccino.
Song you ban from the car? “Who Let the Dogs Out” - Baha Men. This song is slander.
Favorite road trip destination? Starbucks drive-thru, or what I call Narnia with better lighting.
Biggest detour you’ve taken in life? Got lost under a blanket once. Came out next to some stinky-ass feet and questioned every choice I’d ever made.
Road trip. 2 a.m. Hunger strikes. What’s the go-to? Taco Bell. Obviously. I’m tiny, not unpredictable.
Meet our machines.
What powers the ride.
Meet our machines.
What powers the ride.
Meet the drive-in.
Pull over. Watch something.
Meet the drive-in.
Pull over. Watch something.
Welcome to the Detour Drive-In: our vault of films, spots, stories, and everything in between. Hit play and see how deep this road goes. Enjoy responsibly.
Welcome to the Detour Drive-In: our vault of films, spots, stories, and everything in between. Hit play and see how deep this road goes. Enjoy responsibly.
Detour Farms 🚜 🌳 Seed to Sale. 📈 Built to Scale
DetourTV
Dope Rope NOT a Big Brand? SAY LESS!
DetourTV
⚠️⛔️ Welcome to Detour🚦🚧 Take the High Road
DetourTV
Introducing Budderface: She's a Knockout
DetourTV
Detour Farms 🚜 🌳 Seed to Sale. 📈 Built to Scale
DetourTV
Dope Rope NOT a Big Brand? SAY LESS!
DetourTV
⚠️⛔️ Welcome to Detour🚦🚧 Take the High Road
DetourTV
Introducing Budderface: She's a Knockout
DetourTV
Detour Farms 🚜 🌳 Seed to Sale. 📈 Built to Scale
DetourTV
Dope Rope NOT a Big Brand? SAY LESS!
DetourTV
⚠️⛔️ Welcome to Detour🚦🚧 Take the High Road
DetourTV
Introducing Budderface: She's a Knockout
DetourTV
Detour Farms 🚜 🌳 Seed to Sale. 📈 Built to Scale
DetourTV
Dope Rope NOT a Big Brand? SAY LESS!
DetourTV
⚠️⛔️ Welcome to Detour🚦🚧 Take the High Road
DetourTV
Introducing Budderface: She's a Knockout
DetourTV
Meet the road.
The memories along the way.
Meet the road.
The memories along the way.
We have too many great photos to let them sit unseen, so we’re building a living archive on the site. It’s designed as a rabbit-hole destination: scrollable, expandable, and always growing. Using infinite-zoom or layered transitions turns it into an immersive moment rather than a static gallery ... a visual dive into the culture, people, craft, and weirdness that make Detour what it is.
Meet the lab.
Got an idea? Let’s build it.
Meet the lab.
Got an idea? Let’s build it.
Got an idea, a collab, a partnership, a goat that talks or a conspiracy theory that somehow involves gummies? Email us. We read everything, even the weird ones (especially the weird ones). Some of our best products started with, “Okay, hear me out…” Check the receipts on our Drops Page.
This is Detour: the brand, the road, the beautiful mess under the hood. Built on dirt, powered by belief, and driven by people who should probably be supervised.
